To the extent I ever thought about it, I always supposed that music in stores was intended to emphasize the mood to shop, to make you more willing to part with your cash.
But now I am forced to reevaluate this notion.
I was in my friendly neighborhood Superfresh the other day ("Your Supermarket of Choice!" Whatever the Hell that means) when I began tuning into to the music droning on over my head. Some inoffensive Billy Joel - "Captain Jack" specifically. Oh, sure, the content is a little heavy (an anti-heroin song, or whatever), but it is perfect, hypnotically bland music by which to buy groceries.
But then something weird happened. The next song featured a familiar buzz-saw guitar intro and the unmistakable mad howling laugh of the singer. I listened more closely.
Yes. "Crazy Train" by Ozzy Osbourne.
I wonder what retail consultant looked at the playlist and said "Yes, Sir,Ozzy Osbourne. THAT will make people in South Philly buy more bread and milk."
Hungry yet?
Tuesday, November 17, 2009
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