We were wandering through the wilds of Arizona recently when we happened upon a remote hotel and diner kind of place. The guests appeared to be mostly German and Japanese. One of the Japanese men was wearing a shirt that caught my eye. Under the logo for something called "The California Surfing Company" it said:
"Sports requires a balance of mind when practiced with patience, it's very pleasant. Surfing."
I don't recall seeing that one at the T-Shirt shops of Venice and Malibu.