My mother has long said that every time she finds a food or beverage she really likes, the company discontinues it. I'd think she was making it up, but I have watched it happen many times.
Seems much the same is true for me, but more on the career track.
When I was a teenager, I developed a passionate interest in rock music and set about collecting as much new and classic vinyl, both 45 and 33 rpm, as I could get. This interest led me to a passionate interest in radio. I grew my hair long and set about to play Led Zeppelin deep cuts late into the night.
That didn't work out so well. Not only did CDs kill my beloved vinyl, Clear Channel and others killed my beloved radio. Within a couple of years, I was playing pop songs by Debbie Gibson and Tiffany and wondering if it was possible to be any more bored on the air.
So I tried newspapers. That worked out pretty well, until everyone decided newspapers were dead. And now it doesn't work so well any more.
Simple, I thought, I'll switch to magazines - they've got deep pockets. And that worked really well for four or five years.
And then this: magazine ad pages down 12 percent last year. My formerly lucrative clients at Time and People magazines were down 19 and 12 percent.
And in the meantime, I have developed a number of hobbies, all which could have been good career paths. Early in my newspaper career, I developed a passion and modest talent for Photography. My particular favorite was Kodak slide film.
Sensing a pattern?
Lately,I have gotten terribly interested in brewing beer at home. I joined just in time for a horrifying crisis in the supply of Hops and soaring prices for commodities such as Barley.
Sean strikes again.
So now newspapers are dead (but just haven't stopped kicking) and magazines are dying, and film-based photography is a historical curiosity and radio is both painfully dull and automated and beer is too expensive to drink.
Any suggestions on my next career move? Anyone have an industry you'd like to see collapse within the next decade? I'd be willing to take a job there and work my usual magic - for a small fee.